Showcasing more than 200 examples of international advertising from a wide range of media this book looks at the creative process behind the most original & effective campaigns of recent years.
What makes an advertisement hard-hitting ad memorable? Creative Advertising is the only book available today that unravels the creative processes behind some of the most original campaigns of recent years.
Showcases more than 300 examples of international advertising from a wide range of media to demonstrate a fascinating assortment of brilliant approaches. Clearly presented and extremely accessible, each chapter highlights different practical methods for creating unforgettable advertisements.
The selection covers work from the industry greats to such exciting young agencies as London-based Mother. Interviews with international luminaries of the advertising world also provide invaluable insights into the working practices of top creatives.
Paperback - 264 pages (8 April, 2002) , 287 x 252mm
Thames and Hudson; ISBN: 0500284768