What will become of the local logo? With the onslaught of globalisation branded superpowers leave cities throughout the world looking similar…
Often deceptively simple, the task of a logo is hardly ever an easy one –via extreme reduction it needs to radically and perfectly distil an image or message into a simple, easily recognisable icon. Logos have become the face of brands, companies and record labels. They are used to create a positive image, trigger the memory, be easily identified and to install trust. Los Logos assembles thousands of design solutions with entries from hundreds of designers from around the globe providing a broad overview of contemporary logo design – no easy task!

Well- indexed; subject-catalogued and systematically structured by various search criteria Los Logos will become a comprehensive research tool for any self-respecting designer or cultural enthusiasts.

Often deceptively simple, the task of a logo is hardly ever an easy one -via extreme reduction it needs to radically and perfectly distil an image or message into a simple, easily recognisable icon. Logos have become the face of brands, companies and record labels. They are used to create a positive image, trigger the memory, be easily identified and to install trust. Los Logos assembles thousands of design solutions with entries from hundreds of designers from around the globe providing a broad overview of contemporary logo design - no easy task! Well- indexed; subject-catalogued and systematically structured by various search criteria Los Logos will become a comprehensive research tool for any self-respecting designer or cultural enthusiasts.

Hardcover (1 September, 2002)
Die Gestalten Verlag; ISBN: 3931126927