As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs–characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.

Michael Kroeger is a professional designer and educator living in Cincinnati, Ohio. He is currently an Assistant Professor working for the College of Mount St. Joseph. Professor Kroeger teaches the junior level in the Graphic Design area and a new course called Advanced Web – Interactive Design in the iDesign Program. Kroeger is head of the iDesign Program at MSJ.

He was president of the American Institute of Graphic Arts (AIGA) Phoenix Chapter. Kroeger traveled to Brissago, Switzerland to study with Armin Hofmann, Paul Rand, Wolfgang Weingart, Philip Burton, and Herbert Matter. He received a Master of Fine Arts (MFA) degree from the Rhode Island School of Design in Providence, Rhode Island.

Paperback: 96 pages
Publisher: Princeton Architectural Press (April 2008)
Language English
ISBN-10: 1568987250
ISBN-13: 9781568987255
Product Dimensions: 19.8 x 14 x 0.8 cm