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COMMUNICATE: INDEPENDENT BRITISH
GRAPHIC DESIGN SINCE THE SIXTIES
BARBICAN ART GALLERY
Until 23 January 2005
Admission £8/(£6 conc)
Communicate charts the emergence of British graphic
design over the last
forty years, focusing on 100 small independent studios.
Featuring more than
600 exhibits, the show celebrates the achievements
of designers as diverse
as Alan Fletcher, Ken Garland, Barney Bubbles, Peter
Saville, Neville Brody,
The Designer's Republic, Tomato and Fuel. Curated by
Rick Poynor.

Is it the matter hanging or leaning or splashed on
the walls of contemporary art galleries or is it the
substance to be found out there, on signs and posters
(on the actual walls of the city), on packaging, on
t-shirts & bags & trainers & jeans, on
furniture and cars, on CD covers, on the covers and
pages of books and magazines, on the telly and on the
screens of computers and computer-game consoles? Well,
in this case, the stuff that was out there is now also
on the wall of a contemporary art gallery and this
landmark exhibit asks questions such as:
Has contemporary retreated too far – so far as to become totally
irrelevant in cultural terms? What work has best defined the last 10
years in terms of our visual culture?
The work of our infamous YBAs? I am not sure. Neville Brody, Ken Garland,
Barney Bubbles, Mark Farrow, Peter Saville, The Designers Republic, Michael
C. Place, Alan Fletcher, Tomato, Vince Frost, Fuel, North, Spin… That’s
more like it, I think.
I believe that these (among many, many others) are the people who have
lead the way in terms of defining our visual culture, they are the ones
who have really shaken us, changed the way we look, the way our world
looks and the way we look at things.
And it’s about time they got a bit of credit for it.
Marc-A Valli


In the last four decades British graphic design has
established itself as a powerful and significant force,
expressing itself within the music and publishing industries,
through brand identities, new media and all other forms
of visual communication in the contemporary world.
Communicate: Independent British Graphic Design since
the Sixties, which accompanies the Barbican exhibition
of the same title, presents an authoritative overview
of the design work produced in this period, tracing
how and why British graphic design has developed in
the way it has.
Over 60 internationally renowned designers working
today are featured, including Derek Birdsall, Mark
Farrow, Neville Brody, Peter Saville, Why Not Associates
and The Designers Republic. Rare and classic pieces
from the 1960s by influential designers such as Barney
Bubbles, Herbert Spencer and Michael English are also
featured. The book is divided into sections covering
Publishing, Identity, the Arts, Music, Politics and
Society and Self-initiated Work, with essays by John
O’Reilly, David Crowley and Nico MacDonald. There
are interviews with ten key designers, including Julian
House, Ian Anderson and Margaret Calvert, and biographies
of all the designers featured.
Rick Poynor founded Eye magazine in 1990 and was its
editor for seven years. He now writes about design,
media and visual culture for Eye, Blueprint, Frieze,
Graphis, Adbusters, The Guardian and many other publications.
His other books published by Laurence King Publishing
include Typographica and No More Rules: Graphic Design
and Postmodernism.

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